I have been associated with Hindi language websites and blogs for about 10 years. I have developed several Hindi language websites and I also write blogs in Hindi. Innumerable Hindi bloggers and wanna-be Hindi bloggers have asked me about “AdSense se kamaai” (Hindi for “earning from Google AdSense“). This has been one of the often asked questions. A number of such people wanted to be professional bloggers and, in spite of no support for Hindi content, they even added AdSense ads on their Hindi blogs. Google also turned a blind eye towards such attempts. But all in all, there was not much of online income for these bloggers because Google did not support such ads. However, Google’s indifference towards Hindi AdSense is just one of the reasons why Hindi bloggers did not succeed in earning enough from AdSense. What are the other reasons? Well, read on! If so far you don’t know what all I am taking about, then first you should know what is AdSense and what are the avenues for earning money from Internet. In the past there was a time when Google actually used to support Hindi AdSense. But then suddenly, support was revoked, probably sometime in 2008. Most bloggers felt surprised and perplexed by Google’s decision. But I know why exactly it happened. AdWord program (with the help from AdSense program) is the main source of income for Google. Google takes money from advertisers and shares that revenue with the AdSense publishers. When Google used to support Hindi AdSense, at that time Hindi bloggers deployed a number of Google ads on their blogs. But it did not turn out to be a good business for Google. Now, your first question would be, “why wasn’t it a good business for Google?” The return on investment (ROI) for the advertisers from Hindi blogs and Hindi websites was almost negligible. The click-through rate was very low. You can understand it like, if Google showed 1000 ads on all the Hindi blogs, it got, let’s say, just one or two clicks. Advertisers don’t pay Google just for showing their ads. They pay for getting clicks and bloggers also get paid according to clicks (CPC mode). Now the situation was that the advertisers were paying a lot of money but getting very little number of clicks in return from Hindi blogs. Naturally, soon Google realized that it was a bad business to support Hindi AdSense. It revoked the official support but continued to allow Google ads on Hindi website that have good page authority (e.g. newspaper websites). I can think of two reasons. One is obviously that it wants to test the waters again. In comparison to 2008, now there is a significantly larger number of people who know how to type / write in Hindi on computer and mobile phones. Comparatively, there is much larger amount of Hindi content available on Internet. Therefore, there is a big market for Hindi ads which Google wants to tap. Several years have gone past since it revoked the support for Hindi AdSense. Now Google again want to see if allowing ads on Hindi blogs and websites will turn into a profitable business. Second reason could be the change in India’s political scenario. The current government has been pushing for Hindi quite a bit. Now, there is a conducive environment for the promotion of Hindi language in the country. Perhaps, Google has also become hopeful that the Hindi ads market will get a lift. Now that Google has resumed its support for ads in Hindi language, the Hindi bloggers can now expect a better ROI for themselves. Earlier, it was risky to put Google ads on Hindi websites because if Google will take a notice of it, they would consider it as a policy violation and as a penalty they would block the AdSense account. It actually happened with a couple of my clients! But now there is no such fear. Hindi bloggers are now officially authorized to place Google ads on their blogs. All you need is an approved AdSense account. If you want my frank opinion, I don’t think Hindi bloggers will instantly begin to make enough money from their AdSense ads. There are several reason behind my doubt. First of all, just because Google is supporting Hindi AdSense, it does not guarantee success of your blog. Professional Blogging is a highly technical subject. Honestly speaking, just knowing how to write good articles isn’t enough for success in blogging. I have known many bloggers who have been fairly good at writing stuff but they lacked everything else that is needed to be a successful professional blogger. In general, Hindi blogs lack in quality. Only a handful of quality Hindi blogs are out there. Most of the other Hindi blogs are directionless. A large number of Hindi bloggers feel that just by starting a free blog and posting a few poems or articles over there will open the floodgates of currency bills. That notion is, at least a thousand miles, off the reality. Hindi bloggers will have to work very hard (and I mean VERY hard) to elevate themselves to a position of importance as a collective juggernaut. If Hindi bloggers will not learn and write factual, unique, interesting and useful content; AdSense will not bless them. So, all in all, I do not see any great benefit for Hindi bloggers in next one year. Why? Well, it’s simply because it takes time for setting up a good blog. And it may take even more time to cleanup an existing blog! I hope that the official support from Google for Hindi AdSense will motivate Hindi bloggers and they will begin working on making their blogs clean and useful. If thousands of Hindi bloggers will do this, only then Hindi AdSense will continue to be a good business for Google. If Google will again realize that supporting ads on Hindi websites is a bad business, they will not hesitate in revoking the given support. We all must remember that Google has no passion for Hindi or any other language. They’re are a business company and they do whatever serves their own interest. Although there are several alternatives of Google AdSense; but it is still one of the best advertising options. Therefore, let’s not consider this newly arrived support for Hindi AdSense as a “great step forward”. It is just “one step forward” and we, the Hindi bloggers, have a long way to go. Enough of celebrations. Now let’s begin some real work! I hope this information was useful for you. Please feel free to ask should you have any questions on this topic. I will be happy to try and help. Thank you for using TechWelkin.
